Sobre Mí
Product leader with 8+ years scaling B2B SaaS products across LATAM and US markets.
Led activation and monetization initiatives that improved trial-to-paid conversion, reduced churn, and increased expansion revenue. If you are hiring for ownership, data-driven decisions, and cross-functional execution, let's talk.
Experiencia
2021—ACTUAL
5 años
Senior Product Manager
- Owned growth roadmap for activation and monetization. Improved trial-to-paid conversion from 11% to 22%, reduced onboarding drop-off by 31%, and launched self-serve expansion flows that generated $1.2M ARR.
2018—2021
3 años
Product Manager
- Launched SME onboarding journeys for lending products across 4 countries. Increased activation by 27%, cut KYC completion time by 45%, and improved NPS from 41 to 58.
2016—2018
2 años
Associate Product Manager
- Drove roadmap for analytics dashboards used by 300+ commerce teams. Partnered with design and data to prioritize insights that reduced reporting latency by 60%.
Formación
MBA— Digital Transformation
IE Business School
2020 — 2021
Focus on growth strategy and product economics.
B.S.— Business Administration
Florida International University
2011 — 2015
Minor in Information Systems.
Certificaciones
Proyectos
Endorsements
Carlos Mendez
VP of Product · NovaCore SaaS
Manager
Daniela transformed our activation funnel with a level of ownership and rigor that is rare. She connects customer insight with execution speed and always delivers measurable impact.
Alicia Romero
Head of Growth · FinBridge
Peer
I worked with Daniela across multiple launches. She is data-driven, user-centric, and exceptional at aligning engineering, design, and business stakeholders around outcomes.
Mariana Silva
Senior UX Researcher · CloudRetail
Peer
Daniela consistently turns research insights into product decisions that move metrics. She balances strategic thinking with hands-on execution and clear communication.
Idiomas
Competencias
Habilidades Técnicas y Liderazgo